| CONCORD, NH -- March 20, 2003 -- American Satellite & Entertainment, Inc. (AS&E), a leading direct marketer of satellite and digital consumer electronics for home and car, has won the highest recognition in its industry for quality subscriber acquisition, customer experience, and overall business performance, in the DIRECT TV independent distribution channel division.
DIRECTV, Inc., the nation's leading digital satellite television service provider with more than 11 million customers, presented AS&E with its 2003 Retailer of the Year and 2003 #1 Retailer in Quality awards, in its independent distribution channel division, at its annual Elite Retailers Meeting in San Diego, CA, January 24. The Retailer of the Year award is DIRECTV's single highest honor for its over 12,000 independent retailers.
"It is a tremendous tribute to AS&E's marketing, operations, and customer service teams that we earned these prestigious awards. Also, this recognition wouldn't have been possible without the close support of our many business partners. It is very gratifying to know DIRECT TV has validated our business model that is based on customer choice, value, and traditional service," said Todd Toler, company president and CEO.
"This is an extraordinary accomplishment," said Jim Arnold, vice president of Sales and Distribution, DIRECTV, Inc. "AS&E's needs-based selling approach truly results in a long term happy customer."
About American Satellite & Entertainment, Inc.
AS&E is a national direct and online marketer of consumer electronics that incorporate satellite, digital, and broadcast technology. Founded in 1996, AS&E is ranked as one of the largest independent retailers of Satellite Television, including integrated Digital Video Recorders and High Definition Television Receivers; Satellite Internet; and Satellite Radio. The Company's headquarters, call center, retail store, and primary distribution facility are located in Concord, New Hampshire. The Company can be reached at www.AmericanSatellite.com or (603) 228-8815.
About DIRECTV, Inc.
DIRECT TV satellite TV is the nation's leading digital satellite television service provider with more than 11 million customers. DIRECT TV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corp. HUGHES is the world-leading provider of digital television entertainment, broadband satellite networks and services, and global video and data broadcasting. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings attributable to the General Motors Class H common stock (NYSE: GMH). For more information, visit www.DIRECTV.com.
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