| Automobile maker Kia announced it will be exclusively offering Sirius as standard factory equipment in all of its vehicles starting in 2008. The agreement will run through 2014, with optional three-year extensions through 2017. Through the deal, Sirius will become a standard feature in all 2009 model year Kia vehicles, beginning in 2008. Kia customers will also receive three months of complimentary service, and all of the Satellite Radios will be factory activated.
"Sirius offers a unique combination of on-air talent, creative programming and various sports and entertainment properties that fit perfectly with Kia's evolving brand characteristics," said Len Hunt, the executive vice president and COO of Kia Motors America. "Our next generation products have delivered Kia to new segments and new consumers, and the addition of Sirius will strengthen the company's ability to offer high-quality vehicles with modern features and amenities at an incredible value for the consumer." |
