| More than 2 million DIRECT TV satellite TV customers nationwide tuned into Songs of Praise, an exclusive DIRECTV musical event that premiered Good Friday, April 14, and ran throughout the Easter weekend. Songs of Praise was hosted by NASCAR legend Darrell Waltrip and Grammy-nominated and Dove Award-winning vocalist Nicole C. Mullen, and is the first in a series of original religious programming that DIRECT TV will highlight throughout this year.
"We believe there is a strong need for religious programming like Songs of Praise, and we'll continue to provide programming like this throughout the year. The level of talent exuded by both the choirs and contemporary Christian artists who participated in this special was immeasurable, and we are truly thankful to have had the opportunity to work with all of them" said David Hill, president, DIRECTV Entertainment.
The Easter special, which was available to DIRECT TV satellite TV customers at no additional cost, was part of DIRECTV's original programming lineup, which also includes CD USA, an exclusive weekly music series that DIRECT TV launched in January. |
