| General Motors has announced it is dropping the price for its factory-installed option for XM Satellite Radio by 39%. Prior, car buyers would have paid $325 for the option, but GM has cut it down to only $199. Over 90% of GM's 2006 and 2007 vehicles provide a factory-installed option for XM Satellite Radio. In fact, Chevrolet alone has produced over two million XM-equipped vehicles.
XM is the exclusive Satellite Radio partner of GM, which offers more than 50 vehicle models that feature XM Satellite Radio -- the most extensive model line up of satellite-equipped vehicles in the industry. GM was the first vehicle manufacturer to introduce Satellite Radio in 2001 as a factory-installed option on 2002 Cadillac DeVille and Seville models. XM Satellite Radio is standard on all Cadillac models. All GM retail vehicle sales with factory-installed XM radios include a three-month trial service period.
The customers have likewise embraced the addition. More than 60% of current GM customers with XM-equipped vehicles say they will prefer their next vehicle be equipped with XM Radio and 80% say they will recommend it to friends and family. General Motors, the industry leader in offering factory-installed Satellite Radio equipped vehicles, has built over 4 million XM-equipped vehicles since 2001, more than all other vehicle manufacturers combined.
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